It’s true – there’s hardly an Urdu couplet without the mention of wine, yet wine has rarely been part of an Indian meal. So it was only a matter of time before you had an entrepreneur looking to fill this gap. Sam Bhatia has just introduced a trio of offerings under the name of the poet Mirza Ghalib to the American market.
The name of the company is even more ambitious – Sufi Wines. Says Bhatia, “The Sufis were people who celebrated life, art and poetry, We wanted our wines to invoke that kind of creative spirit in the people who drink it, and so we named our company Sufi Wines.”