1988 people reached on Lassi with Lavina FB page – 138 interactions – 20 Likes – FB Insights
This tech entrepreneur started a new venture during the lockdown. Here’s how!
At a time when the coronavirus has caused chaos in many parts of the world and decimated businesses in towns and cities, tech entrepreneur Sree Sreenivasan has started a new venture. Back in March when COVID-19 was an unknown entity, Sreenivasan who is the Marshall Loeb Visiting Professor of digital innovation at the Stony Brook School of Journalism, saw the need of the moment – and reached out with solutions.
“During previous crises – 9/11, the 2004 tsunami, the 2008 Mumbai attacks, the 2011 Fukushima earthquake – I had found a role for non-field journalists like myself to share timely, accurate information via digital means,” he recalls. “From a distance, we can play a complementary role to all the great work done by journalists who are the scene. For each previous crisis, we used the respective cutting-edge tools of the day – email, websites, blog, live audio, – so it was only natural that we use a live video talk show format for a 2020 crisis.”
Sree’s Daily Global Covid-19 Show started as an online talk show aimed at tracking life during lockdown, getting experts to share their insights and make sense of a difficult situation. It’s always exhilarating to start something small and see it take on a life of its own. His company Digimentors Virtual Events has come up with solutions for our new world.
What started out as a grassroots effort, a simple conversation from his living room to get people together in lockdown and share expertise, recently completed 108 shows, having clocked in 1 million viewers and more than 60 million social impressions. It’s been a global effort with people joining the chats from Dubai to Delhi to London.
The show has had over 200 guests from 45 cities in 12 countries, encompassing doctors, nurses, lawyers, professors and experts from every field. “We’ve laughed we’ve cried we’ve learned so much and I’m so grateful to every one of our guests, and grateful for every one of our viewers,” says Sreenivasan.
As life has got more and more complex with the murder of George Floyd, an unarmed black man in police custody and protest marches across America, the rising unemployment and the continuing chaos of the pandemic, all these concerns have been addressed by thoughtful voices on the Daily Covid Show.
The show has had noted names from every field including the Chief Scientist of WHO Dr Soumya Swaminathan and the Director of Pandemic and Epidemic Diseases Dr Sylvie Briand on the 99th show.This kind of a show would have been difficult to put together in the normal pre-Covid world but with virtual meetings the new normal and everyone quarantined, it’s been possible to reach out to live audiences on Facebook, Twitter, YouTube, and LinkedIn.
How to be an Ally – Sree’s Global Show
While the shows might initiate from Sreenivasan’s apartment on the Upper West Side in Manhattan, they take you live to the homes of all the important voices which need to be heard in the ongoing pandemic. With his producers Rose Horowitz and Vandana Menon, he’s been able to book amazing guests from day one. “We didn’t look for fame – we looked for knowledge, expertise, and a willingness to share. That some of them were the top experts in the field was a bonus,” he says.As he admits, the daily schedule makes it challenging to find top-notch guests every day, unlike his weekly show, the Sunday NYT Readalong, which is in collaboration with the New York Times and has been on Facebook Live for 5 years now, a weekly ritual of reading aloud the print edition with guests. The COVID show, being daily, has to be put together quickly, just rushing from one episode to the other.
After about 45 shows, Sreenivasan has entered into a partnership with Scroll.in which ensures that the show is simulcast on the magazine’s social networks. Says Sreenivasan, “Their large following has given us access to many more viewers around the world.”
Ask the Doctors – Sree’s Global Show
A diehard tech entrepreneur, he proves it is possible to start a business in a pandemic and garner both sponsors and advertisers. He has also launched a Social Media Week with Muck Rack and a new video medical program, Doctors on Call. with two surgeons, Sujana Chandrasekhar and Marina Kurian.Recently Sreenivasan showcased the London-based Art & Co., the world’s largest online auction which is founded by serial entrepreneur Bundeep Singh Rangar. Pieces by Pablo Picasso, Andy Warhol, Salvador Dalí and Jeff Koons are up for auction, as well as work by relatively unknown artists.
Rangar and some of the artists were on the show to create awareness and the funds raised go to 7 frontline organizations and 42 contributing freelance artists for Covid-19 relief.
“The success of our shows – and the resulting virtual events business that we have launched – means that it’s always worth pushing and trying new things,” he says. “I’ve been telling everyone I meet, ‘Work on something’ – you never know what will happen if you put in the work and have some luck.”
Sree Sreenivasan’s mantra is “Be bold, be experimental – people are willing to forgive anything in this time of crisis.”
He however cautions not to expect overnight success. “For passion projects, if you aren’t willing to do them for no audience and no money, you won’t be able to do it for all the audience and all the money in the world.”
(This article was published in my weekly column India in America in CNBCTV18.com)
